Skip to content Skip to footer

Lead Content Strategist

Emily Clarke – Lead Content Strategist, CBSA Recruitment

Emily Clarke – Lead Content Strategist, CBSA Recruitment, JoinCBSA.ca

JoinCBSA.ca Editorial Team

BA Communications UBC Vancouver, BC 10+ years 55+ guides

Emily Clarke

Lead Content Strategist – CBSA Recruitment

Email Emily
10+Years in outreach
55+Guides published
UBCCommunications
VancouverBritish Columbia

About Emily Clarke

JoinCBSA.ca · Vancouver, British Columbia, Canada · Editorial Policy

Emily Clarke is Lead Content Strategist at JoinCBSA.ca, overseeing planning, development, and quality control for CBSA Border Services Officer (BSO) recruitment guides. With a Communications degree from the University of British Columbia and a background in law enforcement outreach and public-sector recruitment communications, she turns complex CBSA hiring requirements into clear, practical guidance for applicants across Canada. She also leads RCMP recruitment content strategy at JoinRCMP.ca.

Her CBSA work spans the full competition file — prerequisites and eligibility, the hiring process and timeline, OTEE preparation, PAT and fitness expectations, competency-based interview framing, security clearance documentation, and training pathways including OITP and Rigaud. Content is built from official CBSA public documentation and applicant questions so each guide reflects how the process works in practice, not only how it reads administratively.

She combines structured content planning with human-centred writing so readers understand what is required, why each stage matters, and what comes next. Emily has published 55+ articles across JoinCBSA.ca and JoinRCMP.ca — the broadest editorial footprint on both sites.

Outside of work, Emily hikes the North Shore mountains and paddleboards in Deep Cove, British Columbia.

What Emily Focuses On at JoinCBSA.ca

CBSA hiring moves through connected stages — eligibility and prerequisites, application and competition number, OTEE, PAT, interview and clearance, then training. Most online CBSA content addresses one stage in isolation. Emily’s work at JoinCBSA.ca maps the full journey and the handoffs between stages so applicants arrive prepared for what comes next.

The guiding question behind every guide: if an applicant is reading this page at this point in their file, what do they need to understand right now — and what should they already be preparing for downstream?

  • CBSA prerequisites — citizenship, education, driver’s licence, language, and common disqualifiers
  • Step-by-step CBSA hiring process and realistic timeline expectations
  • OTEE exam preparation — format, scoring context, and retest framing
  • Physical Abilities Test (PAT) — task demands and how it replaced legacy PARE assumptions
  • Competency-based interview and security clearance documentation
  • OITP / Rigaud training expectations for new BSOs
  • Cross-site RCMP journey content at JoinRCMP.ca

Insights From Covering CBSA & RCMP Recruitment

Observations from planning recruitment content — CBSA BSO hiring first, with RCMP journey context where it helps.

Most applicants stop researching at eligibility — and don’t resume until they hit a problem

Eligibility requirements are the most-read content in any RCMP recruitment resource. After confirming they qualify, many applicants don’t return until they encounter a specific obstacle mid-process — a question about their criminal history, uncertainty about the suitability interview, confusion about the psych assessment. Guides designed for re-entry at any stage, with clear signposting of “where are you in the process?”, serve applicants better than purely linear content.

The competency-based interview and clearance stages remove more candidates than the PAT — but gets less preparation attention

Interview and security clearance stages often surprise applicants who focused only on OTEE or PAT prep. The PAT matters, but many files stall on documentation gaps, interview competencies, or clearance timelines. Guides that signpost “where are you in the process?” help applicants balance preparation across stages instead of over-investing in one test.

The psych assessment is the most-searched stage with the least reliable guidance available

“CBSA interview” and clearance questions generate significant search volume because it is the stage applicants feel most anxious about and know the least about. Official CBSA pages confirm stages exist but rarely answer applicant-specific “what should I prepare?” questions. Grounded guides that cite public requirements, note where official sources are silent, and separate educational framing from file-specific advice reduce anxiety without inventing insider criteria.

The gap between “interested in joining” and “submitted an application” is where most potential applicants are lost

Many Canadians research RCMP recruitment but never apply — not because they don’t qualify, but because the process feels overwhelming and the timeline feels uncertain. Content that normalizes the variability (realistic multi-month timelines, what “waiting” stages actually involve, what is and isn’t in the applicant’s control) reduces the deterrence effect of process complexity. The applicants who start with a realistic picture of the full journey are better placed to sustain the multi-step process than those who expect it to be resolved quickly.

Questions I See Most Often

Common questions from RCMP applicants across the full recruitment journey.

Is the suitability interview harder than the fitness test?

By failure rate, yes. The RCMP suitability interview — which combines the Attribute Evaluation Interview (AEI) and the RMAQ review — has an estimated 30–40% failure rate at that stage. The fitness test removes far fewer candidates. Many applicants prepare intensively for the physical test and arrive at the interview stage under-prepared for what it actually evaluates: behavioural competencies demonstrated through specific STAR examples, and integrity honesty tested through the RMAQ review.

What does the RCMP psych test actually evaluate?

The RCMP psychological assessment evaluates emotional stability, personality traits, stress tolerance, and suitability for front-line policing. It is conducted by a psychologist following the suitability interview and medical exam. The official RCMP documentation confirms it happens at Step 8 but provides limited detail on format. It is not a test you can study for in the conventional sense — it assesses who you are, not what you know. Applicants who enter it expecting a specific right-or-wrong format are often caught off guard by its depth and length.

What are the four competencies the RCMP evaluates at the suitability interview?

The Attribute Evaluation Interview assesses four competencies the RCMP has identified as essential to performing as a constable: Problem-Solving (analysing situations, identifying solutions, making timely decisions), Teamwork (working cooperatively to achieve common goals), Communication (effectively receiving and conveying information), and Self-Control and Composure (managing emotions under stress, maintaining effectiveness under pressure). Each competency is evaluated through behavioural questions requiring specific, real-world examples structured with the STAR method.

Can a polygraph really be part of the RCMP process?

Yes — this is confirmed on rcmp.ca. The RCMP notes on its official suitability interview page that “you could be asked about the honesty of your answers through the utilization of a pre-employment polygraph.” This is referenced in the context of the RMAQ review, where the focus is on honesty and consistency between what you disclose and what the background investigation finds. It is not a standard part of every application but it can be used to verify truthfulness.

What’s the most important thing to do before submitting a first RCMP application?

Read the full 9-step process before submitting Step 1. Many applicants apply at Step 3 without understanding what Steps 6–9 involve. The suitability interview structure, the RMAQ disclosure requirements, the psych assessment, the background investigation scope and timeline — these are not surprises you want to discover mid-process. An applicant who understands the full journey before beginning it makes better decisions at every stage, particularly around disclosure and timing.

How do RCMP career pathways work after graduating Depot?

Upon graduation, new constables are posted to a detachment location — which may or may not be their preferred posting area. General duty policing is the entry point for all regular members. From there, career development paths branch across 150+ specializations including major crime, federal policing, community policing, training, tactical, and protective services. Specialization typically requires years of general duty experience and a competitive application within the force. The early posting reality — including the likelihood of remote or northern detachments — is something applicants benefit from understanding before applying rather than after accepting a Depot offer.

Common Mistakes Applicants Make

Treating the application as a checklist rather than a selection process

The RCMP application is not a form-submission process that ends in acceptance once all boxes are checked. It is a multi-stage selection process that can end at any stage — including after you pass the fitness test and submit all paperwork. Understanding that each stage is an evaluation, not just a procedure, changes how you prepare for it.

Over-preparing for visible requirements and under-preparing for subjective ones

Education, fitness, and citizenship are easy to verify and widely covered. The suitability interview, psych assessment, and background investigation are harder to prepare for and less-discussed — but they remove more applicants. An applicant who spends months on fitness preparation but days on interview preparation has misallocated effort relative to where the actual attrition occurs.

Researching only the stage you’re currently at

Applicants who research each stage only when they reach it miss the upstream preparation that affects downstream outcomes. Knowing what the suitability interview requires — specific STAR examples, a complete RMAQ — before you’re two stages away means you can be building that preparation while doing other things. Sequential research produces last-minute preparation.

Entering the process without a realistic timeline expectation

The RCMP application from submission to Depot intake can take many months to over a year. Applicants who enter expecting a 3-month timeline — or who have career transition deadlines — frequently encounter the background investigation stage as a fixed wall that doesn’t respond to external pressure. Starting with a realistic expectation of timeline variability reduces the stress of the process significantly.

One Myth Worth Challenging

Recruiting Myth

“The hardest part of joining the RCMP is the physical fitness test”

This belief is understandable — fitness preparation is visible, measurable, and widely covered. But the Police Fitness Assessment (PFA) is one of 9 steps in the application process and, by attrition rate, is not the stage where most applicants’ processes end.

The suitability interview — a two-part evaluation combining the Attribute Evaluation Interview and the RMAQ review — has an estimated 30–40% failure rate at that stage. The background investigation and security clearance can end an application months after the fitness test has been passed. The psychological assessment evaluates emotional suitability for front-line policing in ways that fitness training does not address. The official RCMP suitability page also notes that a pre-employment polygraph can be used to verify RMAQ honesty — a detail most applicants learn about only when they encounter it.

The myth exists because the fitness test is concrete, demonstrable, and preparable in ways the later stages are not. But applicants who approach the RCMP process primarily as a fitness challenge are preparing for the wrong bottleneck. The suitability interview, RMAQ disclosure, and background investigation are where the process is most likely to produce a difficult result — and where targeted preparation makes the most practical difference.

Advice for Future Applicants

1

Understand the full process before you start any part of it

Read all 9 steps before applying at Step 1. The suitability interview, RMAQ, psych assessment, and background investigation are not surprises you want to encounter unprepared. An applicant who arrives at each stage having already understood what it involves makes better decisions — about timing, disclosure, and preparation — than one who researches stages as they reach them.

2

Prepare for the interview as seriously as you prepare for the fitness test

Build specific, real-world examples for all four AEI competencies (Problem-Solving, Teamwork, Communication, Self-Control) before you need them. The STAR method is the required structure — practise structuring your examples in that format until it is natural. Vague or general answers do not satisfy behavioural competency evaluation, no matter how good the underlying story is.

3

Expect the process to take longer than you want it to

The end-to-end timeline from first application to Depot intake is measured in months to over a year. The parts of the process that create the longest delays — background investigation, security clearance — are outside your control once you’ve submitted. If you have a specific transition deadline, apply well before you need the process to be complete, not when you’re ready for it to finish.

4

Think about post-Depot realities before you apply

Upon graduation, constables are posted to a detachment location that may not be their preferred area. The RCMP polices remote, rural, and northern communities — not just major cities — and early postings often reflect service needs, not personal preference. Understanding this reality before applying, rather than after receiving a Depot offer, helps applicants make decisions that are sustainable for their personal circumstances.

Areas of Expertise

Content & Editorial Strategy

Content roadmaps, editorial calendars, information architecture, and quality assurance across recruitment guides and FAQs.

RCMP Recruitment Communications

Eligibility, application timelines, screening, fitness standards, Depot training, psych testing, and career pathways explained for applicants.

Policy Translation (Plain Language)

Translating RCMP policies and official documentation into step-by-step, applicant-focused guides without oversimplifying requirements.

Law Enforcement & Public-Sector Outreach

Recruitment brochures, information sessions, web content, and campaign messaging for law-enforcement and public-sector audiences.

Applicant-Focused UX Writing

Structuring articles around real applicant questions, internal linking, and scannability so readers find answers quickly on any device.

Research & Content Performance

Reader behaviour analysis, topic coverage refinement, and keeping cornerstone recruitment articles accurate as CBSA and RCMP processes evolve.

Credentials and Education

University Degree

Bachelor of Arts (BA), Communications

University of British Columbia · Vancouver, BC

2010 – 2013

Strategic communications, media writing, public relations, and audience analysis. Completed projects focused on public-sector messaging, policy communication, and content planning.

Professional Focus

CBSA & Federal Law Enforcement Communications

JoinCBSA.ca & JoinRCMP.ca · Editorial leadership since 2020

10+ years in outreach & content strategy

Editorial roadmaps, policy translation into plain language, stakeholder coordination with writers and subject-matter experts, and quality assurance across recruitment content.

Professional Experience

January 2020 – Present

Lead Content Strategist – CBSA & RCMP Recruitment

JoinCBSA.ca & JoinRCMP.ca · Vancouver, BC

  • Leads editorial strategy for JoinCBSA.ca CBSA/BSO recruitment guides and JoinRCMP.ca RCMP content.
  • Translates official CBSA and RCMP public documentation into plain-language guides across eligibility, exams, fitness, interviews, clearance, and training.
  • Coordinates content roadmaps from applicant questions and policy changes; keeps cornerstone articles current with visible update dates.
  • Works with writers, editors, and subject-matter experts on tone, structure, and factual integrity.
  • Analyses reader behaviour to refine internal linking and topic clusters that reduce applicant uncertainty.

July 2015 – December 2019

Communications Specialist – Law Enforcement Outreach & Recruitment

Public-Sector / Law Enforcement Communications · Vancouver, BC

  • Developed outreach and recruitment communications including web content, brochures, information sessions, and FAQ resources.
  • Worked with recruiters and hiring managers to explain eligibility requirements, application timelines, and selection processes in clear, applicant-friendly language.
  • Produced campaign messaging tailored to diverse audiences, highlighting career paths, training expectations, and community impact.
  • Monitored applicant questions and feedback to identify information gaps and refine content strategy.

June 2013 – June 2015

Communications Coordinator

Public-Sector Organization · Vancouver, BC

  • Supported internal and external communications, including newsletters, website updates, and public information campaigns.
  • Assisted with content planning, copywriting, and editing for recruitment, outreach, and community-facing materials.
  • Collaborated with subject-matter experts to ensure messaging was accurate, consistent, and aligned with organizational priorities.

Content Strategy Approach

JoinCBSA.ca content is built around a simple question: what does an applicant need to know right now? Emily’s approach starts with official CBSA and RCMP sources and recruiter-facing realities, then maps those requirements to plain-language structure — headings, checklists, timelines, and cross-links that mirror how people actually search and read.

Every major guide follows a consistent pipeline: research and brief, draft with annotated sources, expert review (fitness, editorial, bilingual QC), publication with author attribution and visible update dates, and ongoing monitoring when policies change. That process is documented on the site’s Editorial Policy page, where Emily is listed as Lead Content Strategist responsible for editorial planning and quarterly content audits.

Editorial Contributions

Content Written

Primary author and editorial lead for CBSA hiring guides at JoinCBSA.ca — prerequisites, hiring process, OTEE, PAT, timelines, and training expectations — plus 55+ RCMP guides at JoinRCMP.ca across eligibility, screening, Depot, and policy topics.

Editorial Oversight

As Lead Content Strategist, Emily oversees content planning and quality assurance across JoinCBSA.ca and JoinRCMP.ca — coordinating with fitness, editorial, and bilingual QC specialists, maintaining the site’s editorial standards, and directing the quarterly content audit that keeps cornerstone guides current.

Ongoing Updates

CBSA and RCMP requirements evolve — eligibility, exams, fitness standards, and process documentation change over time. Emily monitors official CBSA and RCMP publications and coordinates revisions to affected guides when changes are detected. Update dates on guides reflect the most recent accuracy review.

Content Methodology

All factual claims about CBSA requirements — prerequisites, hiring steps, OTEE, PAT, clearance — are sourced from official CBSA publications (cbsa-asfc.gc.ca, jobs.gc.ca) before publication. RCMP-specific claims are sourced from rcmp.ca when covered at JoinRCMP.ca. Where official documentation is ambiguous or silent, the guide notes the gap explicitly rather than inferring from secondary sources.

Sensitive screening content — security clearance, background investigation, interview competencies — is handled with particular care. Claims are sourced from official public guidance where available, and framed as publicly available information rather than insider knowledge. No claim is made about internal evaluation criteria the RCMP has not published.

Applicant-journey framing — timelines, stage connections, preparation recommendations — reflects publicly documented CBSA hiring stages and, on JoinRCMP.ca, the RCMP’s official process documentation. Where realistic timeline guidance is provided, it is framed as a range based on the nature of the process, not a specific guarantee.

Editorial Standards

Accuracy

Eligibility requirements, hiring steps, and agency standards are sourced from official RCMP publications. When official requirements change, affected guides are reviewed and updated. All guides carry publication and update dates for transparency.

Independence

JoinCBSA.ca and JoinRCMP.ca are not affiliated with the CBSA, RCMP or any law enforcement agency. Editorial decisions — topic selection, framing, content emphasis — are based on applicant needs and information value, not institutional relationships.

Scope

Guides cover publicly available information about RCMP recruitment and career pathways. They are educational resources — not legal advice, not official RCMP communications. Applicants are directed to cbsa-asfc.gc.ca, jobs.gc.ca, and rcmp.ca and local recruiting offices for file-specific questions.

Transparency

The site’s full editorial process is documented on the Editorial Policy page. Where content covers sensitive screening stages (psych assessment, polygraph, background investigation), the sourcing and framing limitations are acknowledged.

Featured Topic Areas

Explore CBSA BSO hiring content by topic cluster.

Selected Guides at JoinCBSA.ca

Cornerstone CBSA guides written or led by Emily Clarke (full CBSA archive: author page; RCMP guides at JoinRCMP.ca):

Contact

Emily can be reached for CBSA editorial and recruitment-content questions through JoinCBSA.ca. She also maintains the RCMP content archive at JoinRCMP.ca.

Biography

With a degree in Communications from the University of British Columbia, Emily oversees the overall content vision for JoinRCMP.ca. She ensures every article, guide, and resource aligns with the site’s mission to help aspiring Mounties succeed. Emily’s background in law enforcement outreach and her love for clear, engaging storytelling make her the team’s creative compass. When she’s not planning content calendars, she’s hiking the North Shore mountains or paddleboarding in Deep Cove.

Contact Form



    This form uses Akismet to reduce spam. Learn how your data is processed.

    JoinCBSA.ca | Your Step‑by‑Step Guide to Becoming a CBSA Officer in Canada

    about Join RCMP

    Join CBSA is Canada’s leading resource for CBSA jobs and CBSA careers across Canada, helping applicants understand and prepare for Canada Border Services Agency jobs and border services officer jobs. It provides clear, up-to-date guides on the full CBSA Officer Trainee recruitment process, eligibility requirements, fitness preparation, Canada Border Services College training in Rigaud, and frontline career paths so motivated candidates can successfully compete for CBSA jobs Canada and Canada border services jobs.

    Join RCMP

    Join CBSA is an independent Canadian resource dedicated to aspiring Canada Border Services Agency officers and CBSA applicants, and is not affiliated with any law enforcement agency

    Newsletter
    [sibwp_form id=2]

    joincbsa.ca © 2026. All Rights Reserved.